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The world is waiting for what only you can offer.

Are you ready to stop settling and PLAY BIG?

If you want a Creative Business...

… with a waiting list of clients, simple service delivery, exciting collaborations, and stable profit streams this event is perfect for?you!

For Whom:

Creative Entrepreneurs


February?10th???12th, 2016

Wednesday and Thursday: 9:00?am???7:00?pm
Friday: 9:00?am???6:00 pm
Cocktail Hour: 6:00???7:00 pm


Skirball Cultural Center, Los Angeles, CA

Melissa McFarlane

Melissa McFarlane

Master Business Strategist & Coach, Founder of Creative Successful Entrepreneurs

Are You?…

  • Banking on your million-dollar talent but still eating beans??Making less than you?d hoped for ? and?need?
  • Stressing your relationships with your choice of a creative career? Working all hours, fudging finances, postponing quality time with loved?ones?
  • Spreading yourself thin or running in several directions to keep your creative business?afloat?
  • Cutting corners so you can ?do what you love,? only to feel?your energy, creativity, and generosity squeezed to?death?
  • Running on the fumes of optimism,?with not enough (money, clients, time) to show for your efforts? You can feel the potential, but trying to make the business fly leaves you more and more exhausted, maybe a little bit angry and even slightly?hopeless?
  • Suffering for your gift, but you just can?t quit? Feeling farther and farther away from living?the creative passionate life you dreamed of?

?A Creative Career Doesn?t Have to Mean a Vow of Poverty. There is Another Way.?

Like No Other Event

A Breakthrough for the Creative?Entrepreneur

PLAY BIG is a turning-point live event, where you get to annihilate entrenched blocks, totally revamp your business approach, and seize a better way for your Creative Business.

You?ll go beyond mindset and models to participate in active planning, revamping, and on-the-spot practice???with tools and?techniques that will begin to immediately transform your under?performing, overwhelming business into an energizing, profitable one.

This year we are rolling up our sleeves for three whole days! Get?ready to ditch the drama, distractions or doldrums and PLAY BIG in 2016!

This could be the year you turn a corner in your creative business with breakthrough pay, class-act clients who adore and need you, super-savvy services you?re truly proud of, and a business that?s actually fun to run???all while having a bigger impact in your world and the world at large.

I found a new perspective on my life and work. I was in a deep hole, accomplishing very little, and enjoying almost nothing, when I reluctantly began working with Melissa. Within two months, I?d booked a new writing gig, found financing for my feature film, and christened my next musical project. Melissa is incisive without being critical, unfailingly supportive without being phony. In short, Melissa is one of the few people I?ve met who is actually suited to helping people fulfill the promise of their own lives.

Eric Karten

Feature Writer-Producer, Executive Producer, <i>The Trials of Kate MaCall</i>, with Kate Beckinsale and Nick Nolte

Ten times what I had earned previously! Before working with Melissa, I had been a successful actor, a literary manager, producer, and business owner. But four years of under-charging and over-promising had produced a workload that was simply unsustainable. Melissa helped me reorganize, get back time for life and family, and GET PAID what I was worth! Within a few short weeks we?d transformed my business, getting 10 times what I had earned for the same work previously!

Randy Becker

Founder & CEO, NexTV Entertainment, connecting tomorrow?s great artists with today?s elite decision-makers in the entertainment industry

When Business Principles Are Applied to Creativity the Result is World Transformation

At PLAY BIG you will unlock the exact steps you need to take to revolutionize your Creative Business and experience more pride, passion, and profits than you previously thought possible ? allowing you to truly transform the world with your creative gifts.

You Will Learn:

Easy Sales Conversations

My step-by-step process for totally comfortable, honest, high-care sales conversations that have prospects thanking you while laying down?cash.

Unlocking & Unblocking

Key knowledge to change the deep-rooted behaviors and blocks that keep you stuck in un-productive cycles.

Marketing Secrets

Proven practices that take the guesswork out of marketing your business easily and effectively.

All in a supportive setting designed to help you brainstorm and find immediate applications for your own creative biz. You will begin to revamp your business right away, the very same day, at this conference!


PLAY BIG is the ONLY event that offers these six in-the-room transformations for Creative Entrepreneurs, delivered over three?days:

Day 1


Breakthrough devastating beliefs and behaviors that have kept your creative soul locked in a dungeon. Finally stop the ?dancing monkey? routine that has you constantly working to please and keep your clients, while draining your focus, skill, and passion dry, compromising yourself in the process. Release fears and worry about your business and step into power and mastery at?last.


Learn Melissa?s proven process to immediately identify exactly who your customers are and HOW TO SPEAK TO THEM so they flock to your services, products, and offerings, buy over and over again, and THANK?YOU with ever-more-handsome paychecks, referrals, and repeat?business.

Day 2


Change the way you do business: Discover a SIMPLE but PROFOUND business-shift that will permanently lift you out of the deadly gun-for-hire, time-for-dollars model you?ve been slaving under, and have you truly contributing quality goods and services to more and more clients in a sane and energizing way.


Expand with my ?Highest-Service Six-Figure Surefire Sales Cycle? that will have you stop begging and start converting prospects at a dizzying rate ? and loving sales in the process! I?ll give you WORD-FOR-WORD scripts that I use to capture six figures in less than 12 months, with more time off and more impact in my business than ever?before.

Day 3


Jumpstart your business from zero to BIG in record-time using my no-fail, unbelievably effective and right-under-your-nose technique for FINDING AND CONVERTING NEW CUSTOMERS ? even if you don?t have a list to speak of! (Even if you didn’t know you needed a list or what to do with?it.)


Revolutionize your business for good with?my proven BOOMING BUSINESS BREAKTHROUGH PATH, featuring three key components to REVOLUTIONIZE YOUR BUSINESS for both quick cash-injection AND long-term, reliable growth. Many businesses fail because they don’t know how to grow. With this system, you?ll have a roadmap for creating continued?success.

One of the most creative business thinkers I have ever worked with. Melissa?s ability to see, define and articulate what artistic entrepreneurs need to grow a business is remarkable. Her feedback was direct, yet gracious, so at no time did I feel embarrassed about where I was stuck or unclear. Melissa is caring, knowledgeable and so committed to my success. I cannot recommend Melissa highly enough for anyone seeking outstanding guidance to grow their small business into a large, dynamic and profitable one.

Virginia Rowland

Creating Your Ideal Home

Venue & Travel

The Skirball Cultural Center

We?re pleased to be hosting PLAY BIG at the beautiful Skirball Cultural Center, located at 2701 N Sepulveda Blvd, Los Angeles, CA 90049. Our event will be held in the Ahmanson Hall. For more info on directions, parking and local transit, please visit?skirball.org.

Skirball Cultural Center

Skirball Cultural Center
2701 N Sepulveda Blvd
Los Angeles, CA 90049


Los Angeles International Airport ? LAX

LAX is the nearest airport to Skirball Cultural Center, only 16 miles south of the center on Highway 405. Visit their site for more information on flights, car rental and other ground transportation, and more.

Burbank Bob Hope Airport ? BUR

The Skirball Cultural Center is also easily accessible from the Burbank Bob Hope Airport via Highways 134 West/101 North to Highway 405. Visit their site for more information on flights, car rental and other ground transportation, and more.


Hotel Angelino

The Hotel Angelino is our top choice for convenience and luxury. This tower hotel sports a gorgeous and welcoming decor with spectacular views, and is located less than 10 minutes south of the Skirball Cultural Center.

Courtyard By Marriott ? Sherman Oaks

Located in Sherman Oaks, north of the Skirball Cultural Center, situated on the border of Sherman Oaks and Encino, close to the intersection of the I-405 and US-101 freeways. More info and reservations.

Beverly Hills Plaza Hotel

A hidden jewel for business and leisure travelers alike, the Beverly Hill Plaza Hotel & Spa is a tranquil oasis in the heart of Beverly Hills. More info and reservations.


Please Note: Seats Are Limited

We?ve intentionally kept the attendance for this event small ? limited to 200 serious entrepreneurs ? so we can truly create an intimate, worthwhile experience.


I want to revolutionize my Creative Business so I can start living the life I imagined when I started it all in the first place!
Register Now!

Register now for three days of LIVE TRAINING and COACHING for only $397 $197!

I am excited to attend the PLAY BIG Live Event in Los Angeles, California in February, 2016 and get these benefits:

  • The opportunity to participate in RIGHT-BRAIN/LEFT-BRAIN business training exercises in a dynamic group settings with an internationally-recognized master coach (and learn how to continue at home)
  • In-the-room training to make me comfortable, confident, and authentic with sales and marketing (practicing integrity and honesty while enjoying MASSIVE growth and success)
  • The opportunity to practice what I?ve learned and get direct feedback, inspiration, and guidance on the spot (so I move into action and learn by doing instead of just listening)
  • LIVE networking (and dozens of partner opportunities, connections, and potential accountability partners)
  • The opportunity to receive laser coaching from Melissa during Q&A portions of the day
  • Lots of opportunities to ask specific questions about my own business
  • Bonus information delivered by guest experts and luminaries in the creative entrepreneurial world, who will give me time-saving, money-boosting techniques to help me immediately transform my Creative Business and leap forward with confidence

Decide Now and Win Big

Reserve Your Seat Today! Admission is $397 Only $197

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